Were you aware that the average email open rate for emails sent by businesses to their subscribers is 21.33% and the average click-through rate is 2.62%? (Source: MailChimp)

To be crystal clear, this means only 21.33% of your own subscribers are actually opening your emails and only 2.62% of them are clicking on the link you've included in them. 

According to a recent study, 56% of Millennials and 57% of Gen Zs state they rarely or never use email. 

Are you okay with this???

You shouldn't be, especially because there IS a solution!

3 Reasons Why Email Open Rates Are So Abysmal

First, let's take a look at why #email open and click-through rates are so abysmal. Here are the top three reasons:

1. Email Fatigue & Overwhelm:

All of our inboxes are inundated with A LOT of emails, which has led to "email fatigue" and overwhelm. Subscribers tend to overlook or automatically delete emails, resulting in low open rates.

2. Email Filtering & Spam Folders:

Email service providers employ increasingly sophisticated algorithms to filter out spam and promotional emails, which can unintentionally send legitimate emails to spam folders. This results in low open rates and missed opportunities for engagement.

3. Irrelevant Content:

Sending generic or irrelevant content to subscribers can lead to disinterest and low engagement rates. When subscribers don't find value in the content they receive, they are less likely to click through or interact.

IHUBApp to the Rescue!

The IHUBApp combats these three challenges in two ways:

1. Intelligent Content Channels
2. Mobile App

First, the IHUBApp allows users to choose the content they see by using #IntelligentContentChannels and receive individualized emails, push notifications and newsletters based on their selections. 

By leveraging the latest technology, automated content delivery apps can create personalized messages tailored to each individual subscriber. This level of personalization not only helps to build stronger relationships with  subscribers, but also increases the likelihood of conversions.

By providing subscribers content that is tailored to their interests and preferences, the IHUBApp increases the chances of subscribers engaging with the content and clicking through to learn more.

Second, the IHUBApp PWA delivers content directly to subscribers through its mobile app, so it's able to bypass email channels.

This ensures that content reaches subscribers' attention without being filtered into spam folders, thereby increasing the likelihood of content being seen and engaged with.

AND...it does all of this is less time than a traditional website and email marketing platform. 

Rather than spending hours each week manually creating, sending, and tracking emails, the IHUBApp totally automates #contentdelivery. 

Not only does the IHUBApp automatically send emails and push notifications for every published post, it automatically curates a custom newsletter for each subscriber based on their content preferences.

This can easily save 10 - 20 hours a week, which means a business owner can focus on other important tasks, like growing their business, developing new products or services, OR working less.

In short: The IHUBApp Progressive Web App reduces time spent on content delivery AND significantly improves engagement rates and, making it a more effective alternative to traditional email marketing.