This guide will help you understand user statuses and use it to improve users' experience on your or your client's IHUBApp.

There are four different user statuses ~ Active, Inactive, Invited, and Unverified. By the end of this article, you'll have a clear understanding of each status and know how to handle them efficiently.

Understanding User Statuses

Before diving into the specifics, let's clarify what each user status means:    

• ACTIVE: Users who have verified their email and are actively using the app
• INACTIVE: Active users who haven't logged in for approximately 30 days
• INVITED: Users who have been invited to the app but haven't logged in yet
• UNVERIFIED: Users who have accepted their invite or registered, but have not completed their profile setup after the first login

Managing Active Users

Active users are your engaged and loyal audience. To manage them effectively, you will want to do the following:    

• Regularly monitor their activity
• Provide support when needed
• Encourage them to refer others or engage in-app activities

Handling Inactive Users

Inactive users might need a nudge to re-engage. Here's how to get them to do so:

• Send reactivation emails or notifications
• Offer incentives or promotions to entice them back
• Analyze their behavior to identify why they became inactive

Dealing with Invited Users

Invited users are potential users who haven't yet experienced your app. Here is what to do with them:

• Send reminders to encourage them to complete registration
• Provide clear instructions on how to get started
• Consider special incentives for their first interaction with the app

Managing Unverified Users

Unverified users are halfway there, but just need some guidance to complete the onboarding process. Here's how you can help them:

• Send reminders to complete their profiles
• Provide clear step-by-step instructions
• Offer assistance through in-app chat or support

One Way to Keep Users Engaged

One easy way you can keep people engaged on your Hub is to use the IHUBApp private messaging system to communicate with registered users. By using this feature, you will bring people back to your Hub in an organic way. The more you bring them back, the more familiar and comfortable they get with the Hub!

Keep Your Users Healthy

Effective management of user statuses is essential for maintaining a healthy user base and ensuring a positive user experience. By understanding and proactively managing Active, Inactive, Invited, and Unverified users, you can optimize user engagement, retention, and conversion rates.

Remember that these strategies can evolve as your IHUBApp and user base grow. Continuously monitor user behavior, gather feedback, and adjust your approach to keep your app thriving.